Blog
Guides and tips to improve your visibility on Google and AI.
Your Visibility Is Never Settled: Why It Shifts Constantly
A 'finished' website doesn't exist. Updates, plugins, certificates, aging content: here's everything that can break your visibility without warning — and how to catch it in time.
7 Mistakes That Make Your Site Invisible to AI
These mistakes show up on most sites we audit — and each one is enough to keep you out of ChatGPT, Perplexity or Google AI answers.
Getting Cited by Perplexity: What Actually Matters
Perplexity shows its sources with every answer — it's the most transparent AI engine. Here's how to become one of those sources, concretely.
Google AI Overviews: what impact on your visibility?
Google now shows AI-generated answers at the top of search results. Who gets cited, who disappears, and how to stay visible: the complete guide.
llms.txt: the file that introduces your site to AI
The llms.txt file summarizes your website for ChatGPT, Claude and Perplexity. What it's for, what it contains, and how to create yours in 30 minutes.
Your Online Reputation Influences Your Visibility
Google and AI don't just look at your site. They analyze your web presence: reviews, mentions, social media. Your reputation weighs in the balance.
How AI Judges Your Content's Credibility
ChatGPT and Google AI don't cite just anyone. They look for credibility signals: identified authors, verifiable sources, demonstrated expertise.
Is Your Site Accessible to ChatGPT and Perplexity?
ChatGPT and Perplexity send crawlers to visit your site. If they're blocked or find nothing worth citing, you don't exist for them.
The Invisible Foundations of Your Website
HTTPS, speed, robots.txt: your site's technical foundations determine whether Google can find it. If they're broken, nothing else matters.
Is Your Content Good Enough for Google and AI?
Google and ChatGPT analyze your content quality: readability, depth, structure. If your text is shallow, you're invisible.
Why Your Meta Tags Are Your Google Storefront
Title, description, Open Graph: your meta tags are the first thing customers see on Google. If they're poorly written, nobody clicks.
5 reasons your website is invisible on ChatGPT
Your site never comes up when someone asks ChatGPT a question? Here are the 5 most common mistakes — and how to fix them.
AI visibility checklist: 15 points to check on your website
Is your website ready for ChatGPT and AI? 15 concrete criteria to check, ranked by priority. No technical skills required.
How to appear on ChatGPT: the practical guide
Your site doesn't show up when someone asks ChatGPT a question? Here are 7 concrete steps to fix that, no technical jargon required.
SEO vs GEO: 10 differences every business owner should know
SEO makes you visible on Google. GEO makes you visible on ChatGPT. Here's what changes in practice — and why you need both.
What is GEO? The complete guide to AI visibility
GEO (Generative Engine Optimization) determines whether AI like ChatGPT cites your website. Here's what it means for your business — in plain language.