AI visibility checklist: 15 points to check on your website

The complete checklist

Use this list to audit your site. Each point can be verified in minutes — or automatically with TryGEO.

Technical visibility (5 points)

1. Your robots.txt allows AI crawlers

Check that your robots.txt file doesn't block GPTBot, ClaudeBot, PerplexityBot, and the 11 other AI robots. Without access, AI simply cannot read your site.

2. You have JSON-LD structured data

At minimum, your site should have an Organization schema (who you are) and a WebSite schema (what your site is). If you publish content, add Article or BlogPosting. If you have a FAQ, add FAQPage.

3. Your HTML is semantic

AI understands content tagged with <article>, <section>, <main>, <nav> better than a stack of <div> tags. Aim for at least 15% semantic tags.

4. You have an llms.txt file

An emerging standard. Place an llms.txt file at your domain root with a summary of your business and key pages. Few sites have it yet — it's a competitive advantage.

5. Your site is HTTPS and loads fast

AI prefers secure, fast sites. A loading time over 3 seconds reduces your chances of being cited.

Credibility (5 points)

6. An author is identified

Name, title, biography. AI doesn't trust anonymous content. Even a simple "By [Company Name]" is better than nothing.

7. Your content is dated

Publication date and last update date. AI prioritizes recent content — a 2019 article without updates will be systematically ignored.

8. You cite reliable sources

At least 2-3 links to reference sources: studies, official reports, .gov or .edu sites. AI verifies that your content is documented.

9. You include sourced statistics

Percentages, amounts, study results — always with source and date. "According to [Source] ([Year]), [Figure]" is the ideal format.

10. Your content is structured as Q&A

AI easily extracts the Q&A format. Formulate your subheadings as questions and answer in 40-150 words right after.

Reputation (5 points)

11. You have links to your social media

Facebook, LinkedIn, Instagram, etc. AI checks your social presence to assess your credibility. Ideally, also declare them in your JSON-LD with the sameAs property.

12. You display reviews or testimonials

Review or AggregateRating schema, visible testimonial section, third-party review integration. AI cites businesses with social proof more easily.

13. Your contact information is complete

Email, phone, address — at least 3 contact points. A business without contact details inspires less trust from both AI and visitors.

14. Your brand is consistent

Visible logo, matching name between site title and structured data, accessible "About" page. Consistency is a trust signal.

15. You exist beyond your website

Mentions in third-party sources, press articles, professional directories. AI doesn't rely solely on what you say about yourself.

How to use this checklist

Count your points:

• 12-15 points — Your site is well-prepared for AI
• 8-11 points — Significant improvements are possible
• 0-7 points — Your site is probably invisible to ChatGPT

For an automated diagnostic and personalized recommendations, TryGEO checks these 15 criteria (and many more) in 30 seconds.